#1 | SPRING 2016
Cover Heather Kemesky, Photo Sølve Sundsbø, Styling Tom Guinness
LUNCHEON is not the first project the pair has collaborated on. On the recommendation of friends, von Hofmannsthal and Persson endured an awkward first meeting in an East London pub (he had a pint, she had a cup of tea). Persson was then working as the editor and creative director of Acne Paper (which shuttered in 2013) and von Hofmannsthal had just taken over her father’s photographic archive. Soon, they produced two books — “Snowdon Blue” and “Snowdon: A Life in View” — with Persson as creative director and von Hofmannsthal as editor, and began plotting their own publication. “We always met over lunch because Francis has children,” explains Persson. “So that became a part of our friendship. We were thinking about a name, then her daughter Maude said: ‘Mummy I love the word “lunch.”’ But ‘lunch’ felt too foodie, so we dusted off ‘luncheon’ which sounds bigger and more celebratory.” - NY Times
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