SELF SERVICE: 1994-2019, THE ADS

by Ezra Petronio

! SELF SERVICE 창간 25주년을 기념하며..

The Ads of Self Service is exactly what it says it is - 300+ ads that ran in the magazine from 1994 to 2019. Instantly becoming the great reference to fashion advertising; Helmut Lang, Raf Simons, Comme des Garçons, everyone.

What a brilliant idea. Amazing that no one thought of it before. Fortunately, for you and for everyone, Ezra Petronio had that idea. And now we have made the book. And it’s perfect - both an obvious hit and a genuinely inspiring reference.

On the cover: Chloé Sevigny, Photo Mark Borthwick for the front/back cover of issue #2 for Spring 1996

Sewn bound softcover

30 x 23 cm

344 pages

IDEA Books

March 2019

Edition 1000